CRM & Affiliate Marketing Manager

This is an exciting and challenging position to work for one of the most iconic brands in Britain. 118118 launched in 2003 and almost immediately became and remains the nation’s favourite directory enquiry service. Today, 118118’s fast, high accuracy service is called by more than 20 million people every year for the numbers they want and the information they need to know.

We are looking for a talented and energetic affiliate and digital marketer who thrives on new challenges and enjoys working in a fast-paced, highly results driven environment.

Based in our central London office and reporting to the Chief Marketing Officer the CRM & Affiliate Marketing Manager will have responsibility to:
• Develop and deliver the plan to grow and develop our digital and affiliate marketing activities across brands
• Create and implement customer lifecycle communications plans to increase customer loyalty, improve revenue per customer and reduce churn

The ideal candidate will have a successful track record in the digital market environment and a blended mix of analytical, negotiation and creative capabilities, and enjoy taking full ownership of projects and getting things delivered fast and to a high standard of quality. They will thrive in a fact and data-driven environment, and will be very analytical.

Core Duties/Responsibilities:
• Define the overall affiliate marketing plan for 118 118 brands and run the affiliate programmes
o Define the landscape of potential affiliates, who should be partnered with directly vs through an affiliate network
o Quickly take ownership of the affiliate portfolio and drive acquisition of new partners directly and through networks
o Set up rules and commission structures for the indirect engagement of affiliates through network
o Work with technology to put in place tracking and reporting of the sales achieved through the affiliates (direct and indirect)
o Work with the design team to develop and implement creative materials: online display ads, landing pages, affiliate collateral materials including POS
o Work with the finance and legal departments to complete contractual engagements
o Managing key partner relationships and identify innovative opportunities to increase 118 118 brands visibility
o Monitor sales and process payments to affiliate partners
o Report affiliate performance on an on-going basis for every brand.
o Monitor affiliate activity, analyze performance, identify areas of improvement and recommend ways to increase affiliate-generated revenues.
• Define the lifecycle communications requirements and implement communications strategies to improve customer loyalty and revenue:
o Identify key stages of the customer lifecycle to recommend and implement a set of communication tactics across the range of direct customer communications tools (email, SMS, outbound calling, etc.)
o Work with the design team to develop email templates, landing pages, and other creative materials required as part of implementing the communications strategy
o Write the copy of the marketing communications in line with each of the brands’ positioning and tone of voice
o Identify various technical/supplier options for the delivery of the communications
o Work with the technical teams to create and maintain an up-to-date and accessible database of customer contacts, prospects and existing
o Report on the performance of each campaign and pieces of communications, constantly analyzing KPI’s and finding ways to optimize and improve ROI
• Also execute on marketing plans across other online channels as required: SEM, Display, retargeting and social networks

Compétences et expérience souhaitées

• A bachelor's degree or equivalent
• Demonstrable track record of setting up and managing successful affiliate programmes, with the ability to demonstrate successful affiliate tactics
• Substantial knowledge of digital marketing landscape and different business models, with the understanding of statistical reporting and web analytics and familiarity with SEO, PPC and affiliate marketing.
• Experience of developing strategic partnerships and increasing consumer interest in order to increase customer acquisition
• Exceptional attention to detail along with analytical mind-set & commercial mind-set
• Superior communication skills (verbal and written) with the ability to build compelling and relevant external messaging
• Have a proven track record of delivering all aspects of marketing and communications, particularly in delivering successful digital marketing and email campaigns
• Comfortable working in a fast-paced environment
• Results oriented and self-motivated team player
• A “can-do attitude”. Someone who doesn’t see problems, only solutions
• Both able to work on high-level strategy and able to roll up his/her sleeves when required
• Strong interpersonal and communication skills, written and oral
• Advanced proficiency in MS Suite – in particular with Powerpoint and especially Excel
• Passionate, flexible